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Mass Communications

Reference Books


These books are located in the Reference Collection on the Library's First Floor:

  • Encyclopedia of Communication and Information  REF P 87.5 .E53 2001 
  • Handbook of Media Management and Economics REF P 96 .M34 H366 2006 
  • Encyclopedia of Television REF PN 1992.18 .E53 1997   The focus of this collection is on the highly developed television systems of the United States, Britain, Canada, and Australia.  
  • African Americans in the Media Today REF P 94.5 .A372 U568 2007

These books are located in the General Collection:

  • History of the Mass Media in the United States  P 92 .U5 H55 1998 Articles look at technological, legal, legislative, economic, and political developments that have affected the media  or that were substantially affected by them.
  • International Encyclopedia of Communications  P 87.5 .I5 1989
  • Handbook of Visual Communication Research  P 93.5 .H363 2005 For the media practitioner, it aids in the understanding of how audiences use media, and it can contribute to more effective use of each specific medium.