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Mass Communications

Finding Books in Print

The DSU library is arranged by the Library of Congress Classification scheme. Books are grouped by discipline or subject area. 

The call number range for Communication/Mass Media/Linguistics is P 1-381. Circulating collections  -- which can be checked out -- for these subjects are on the 4th floor of the W.C. Jason Library. Reference collections -- for use in the library only -- are on the main floor.


 

       Search William C. Jason Library Catalog only:

               

Recommended Print Books & E-Books

Check the 'Call Number' to determine if each item is from the General collection (circulating), Reference collection (in library only), or an E-Book. E-Book access requires a registered library account. Please call 302-857-6191 or email libcirc@desu.edu to ask if you library account is up-to-date.


 

Encyclopedia of Communication and Information

Print Book: REFERENCE - P87.5 .E53 2001

The "Encyclopedia of Communication and Information provides a comprehensive overview of universal modes of communication, the media, theories of communication and their implications, careers in communications and information, and biographies of notable figures in the field.

Handbook of Visual Communication

Print Book: P93.5 .H363 2005

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. Chapters include the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline.

Handbook of Media Management and Economics

Print Book: REFERENCE - P96.M34 H366 2006

This  Handbook provides a synthesis of current work and research in media management and economics. It has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. It is organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines.

Encyclopedia of Television

Print Book: REFERENCE - PN1992.18.E53 1997

The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.

Sport Public Relations and Communication

Print Book: GV714 .H66 2010

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field.

Marketing communication : new approaches, technologies, and styles

Print Book: HF5415.123 .M366 2005

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad
tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics,
students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

Media Impact

Print Book: P90 .B489 2013

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.

Alphabet to Internet

Print Book: P90 .F264 2012

A history of communication media and how the various media changed us.

Selling Fear

Print Book: HV6432 .N336 2011

While we've long known that the strategies of terrorism rely heavily on media coverage of attacks, Selling Fear is the first detailed look at the role played by media in counterterrorism--and the ways that, in the wake of 9/11, the Bush administration manipulated coverage to maintain a climate of fear.              Drawing on in-depth analysis of counterterrorism in the years after 9/11--including the issuance of terror alerts and the decision to invade Iraq--the authors present a compelling case that the Bush administration hyped fear, while obscuring civil liberties abuses and concrete issues of preparedness. The media, meanwhile, largely abdicated its watchdog role, choosing to amplify the administration's message while downplaying issues that might have called the administration's statements and strategies into question. The book extends through Hurricane Katrina, and the more skeptical coverage that followed, then the first year of the Obama administration, when an increasingly partisan political environment presented the media, and the public, with new problems of reporting and interpretation.              Selling Fear is a hard-hitting analysis of the intertwined failures of government and media--and their costs to our nation.

Empire of Illusion

Print Book: P92 .U5 H365 2009

We now live in two Americas. One--now the minority--functions in a print-based, literate world that can cope with complexity and can separate illusion from truth. The other--the majority--is retreating from a reality-based world into one of false certainty and magic. To this majority--which crosses social class lines, though the poor are overwhelmingly affected--presidential debate and political rhetoric is pitched at a sixth-grade reading level. In this "other America,” serious film and theater, as well as newspapers and books, are being pushed to the margins of society. In the tradition of Christopher Lasch’s The Culture of Narcissism and Neil Postman’s Amusing Ourselves to Death, Pulitzer Prize-winner Chris Hedges navigates this culture--attending WWF contests, the Adult Video News Awards in Las Vegas, and Ivy League graduation ceremonies--to expose an age of terrifying decline and heightened self-delusion.

#identity

eBook

Since its launch in 2006, Twitter has served as a major platform for political performance, social justice activism, and large-scale public debates over race, ethnicity, gender, sexuality, and nationality. It has empowered minoritarian groups to organize protests, articulate often-underrepresented perspectives, and form community. It has also spread hashtags that have been used to bully and silence women, people of color, and LGBTQ people. #identity is among the first scholarly books to address the positive and negative effects of Twitter on our contemporary world. Hailing from diverse scholarly fields, all contributors are affiliated with The Color of New Media, a scholarly collective based at the University of California, Berkeley. The Color of New Media explores the intersections of new media studies, critical race theory, gender and women's studies, and postcolonial studies. The essays in #identity consider topics such as the social justice movements organized through #BlackLivesMatter, #Ferguson, and #SayHerName; the controversies around #WhyIStayed and #CancelColbert; Twitter use in India and Africa; the integration of hashtags such as #nohomo and #onfleek that have become part of everyday online vernacular; and other ways in which Twitter has been used by, for, and against women, people of color, LGBTQ, and Global South communities. Collectively, the essays in this volume offer a critically interdisciplinary view of how and why social media has been at the heart of US and global political discourse for over a decade.

Jim Crow Networks

eBook

Scholars have paid relatively little attention to the highbrow, middlebrow, and popular periodicals that African Americans read and discussed regularly during the Jim Crow era--publications such as the Chicago Defender, the Crisis, Ebony, and the Half-Century Magazine. Jim Crow Networks considers how these magazines and newspapers, and their authors, readers, advertisers, and editors worked as part of larger networks of activists and thinkers to advance racial uplift and resist racism during the first half of the twentieth century. As Eurie Dahn demonstrates, authors like James Weldon Johnson, Nella Larsen, William Faulkner, and Jean Toomer wrote in the context of interracial and black periodical networks, which shaped the literature they produced and their concerns about racial violence. This original study also explores the overlooked intersections between the black press and modernist and Harlem Renaissance texts, and highlights key sites where readers and writers worked toward bottom-up sociopolitical changes during a period of legalized segregation.

Changing Media, Changing China

eBook

Thirty years ago, the Chinese Communist Party (CCP) made a fateful decision: to allow newspapers, magazines, television, and radio stations to compete in the marketplace instead of being financed exclusively by the government. The political and social implications of that decision are still unfolding as the Chinese government, media, and public adapt to the new information environment.Edited by Susan Shirk, one of America's leading experts on contemporary China, this collection of essays brings together a who's who of experts--Chinese and American--writing about all aspects of the changing media landscape in China. In detailed case studies, the authors describe how the media is reshaping itself from a propaganda mouthpiece into an agent of watchdog journalism, how politicians are reacting to increased scrutiny from the media, and how television, newspapers, magazines, and Web-based news sites navigate the cross-currents between the open marketplace and the CCP censors. China has over 360 million Internet users, more than any other country, and an astounding 162 million bloggers. The growth of Internet access has dramatically increased the information available, the variety and timeliness of the news, and its national and international reach. But China is still far from having a free press. As of 2008, the international NGO Freedom House ranked China 181 worst out of 195 countries in terms of press restrictions, and Chinese journalists have been aptly described as "dancing in shackles." The recent controversy over China's censorship of Google highlights the CCP's deep ambivalence toward information freedom.Covering everything from the rise of business media and online public opinion polling to environmental journalism and the effect of media on foreign policy, Changing Media, Changing China reveals how the most populous nation on the planet is reacting to demands for real news.

Digital Passages : migrant youth 2.0 : diaspora, gender and youth cultural intersections

eBook

Increasingly, young people live online, with the vast majority of their social and cultural interactions conducted through means other than face-to-face conversation. How does this transition impact the ways in which young migrants understand, negotiate, and perform identity? That's the question taken up by Digital Passages: Migrant Youth 2.0, a ground-breaking analysis of the ways that youth culture online interacts with issues of diaspora, gender, and belonging. Drawing on surveys, in-depth interviews, and ethnography, Koen Leurs builds an interdisciplinary portrait of online youth culture and the spaces it opens up for migrant youth to negotiate power relations and to promote intercultural understanding.

Dictionary of Media and Communications

eBook

Equally accessible to college and high school students and the general public, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentary.

Key Themes in Media Theory

eBook

"Key Themes in Media Theory is wonderfully wide-ranging and deservedly destined to become a key text for students of Media Studies." Professor John Storey, University of Sunderland, UK "The very best text books are not just summaries of complex ideas for a student audience or an introduction to a critical canon; the very best add something to the canon they reflect upon, and Dan Laughey's Key Themes in Media Theory is one such book. [It] is not a means to an end, as many such books can be. Rather it is a motivational primer, and one that should send both students and teachers heading to the library toread the theorists presented here again, for the first time." Richard Berger, Art, Design, Media; The Higher Education Academy, UK What is media theory? How do media affect our actions, opinions and beliefs? In what ways do media serve powerful political and economic interests? Is media consumerism unhealthy or is it empowering? Key Themes in Media Theory provides a thorough and critical introduction to the key theories of media studies. It is unique in bringing together different schools of media theory into a single, comprehensive text, examining in depth the ideas of key media theorists such as Lasswell, McLuhan, Hall, Williams, Barthes, Adorno, Baudrillard and Bourdieu. Using up-to-date case studies the book embraces media in their everyday cultural forms - music, internet, film, television, radio, newspapers and magazines - to enable a clearer view of the 'big picture' of media theory. In ten succinct chapters Dan Laughey discusses a broad range of themes, issues and perspectives that inform our contemporary understanding of media production and consumption. These include: Behaviourism and media effects Feminist media theory Postmodernity and information society Political economy Media consumerism With images and diagrams to illustrate chapter themes, examples that apply media theory to media practice, recommended reading at the end of every chapter, and a useful glossary of key terms, this book is the definitive guide to understanding media theory.