Most of the Jason Library's print books about marketing are located on the 3rd floor. Use the number ranges in this table to browse marketing materials by call number.
| HF5410-HF5417.5 |
Marketing |
| HF5415.32-HF5415.33 |
Consumer Behavior |
| HF1040-HF1054 |
Consumer Goods |
| HF5415.32-HF5415.33 |
Consumer Preferences |
| HF54.335 |
Consumer Satisfaction |
| HF5415,126 |
Direct Marketing |
| HF5470-HF5475 |
Marketing Research |
| HF5415 |
Retail Marketing |
| HF5428-HF5429.6 |
Retail Trade |
Additional Library Information
- Library materials circulate for 21 Days
- Books can be renewed online
- Library Faculty Reserves Books are located at the Circulation Desk (Text Books and Supplemental Study Materials)
- Reference materials do not circulate (located on the 1st floor)
Try searching the catalog for any of these key words, individually or in combination, to find library books on marketing:
- Advertising
- Brand name products
- Branding (Marketing)
- Communication in marketing
- Competition, International
- Consumer behavior
- Consumers
- Consumption (Economics)
- Customer relations
- Digital media
- Export marketing
- Internet advertising
- Internet marketing
- Lifestyles
|
- Market segmentation
- Marketing
- Marketing channels
- Marketing research
- Marketing social
- Middle class
- New products
- Product management
- Relationship marketing
- Selling
- Social marketing
- Strategic planning
- Target marketing
- Television advertising
- Women consumers
|
